Undoubtedly, one of the most exciting changes to come in iOS 10 last year was the updated Messages app. iMessage apps, screen animations, tapbacks and Digital Touch sketches have really strengthened an already fantastic service from Apple, making it even more integral to the broader ecosystem.

Perhaps the greatest addition, however, was stickers. Easily downloaded from the iMessage App Store within the Messages app, stickers have added a whole new level of fun to iOS messaging. Of course, there are many free and priced options. I certainly use this feature a lot with my family, friends and fiancée. Trash Doves, cutiefood, Dancing Food and the Star Wars packs are particular favourites of mine.

To spread the word further about how cool these stickers are, Apple has made a great ad that reflects the fun of using them. Check it out below, and if you haven’t gotten into iMessage stickers yet, then you should definitely do something about that.