I have been seeing quite a few tech articles about this recently… all virtual assistants, (with the exception of the customisable Siri) are female. I tried switching to different accents and between the two genders, but always went back to the Australian female Siri. It just felt the most natural and the friendliest to me.
With some academic evidence and commentary, ABC News looked into it a bit more.
Lounge Ruminator 
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