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Lounge Ruminator

Lounge Ruminator

I sit and overthink.

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56. Lounge Bite: Milk? Mylk? Malk?

Dec 20 202012/01/2021

How do naming and branding decisions affect people’s willingness to adopt food substitutes?

Links and Show Notes

  • Omnivore
  • Tofu
  • Beyond Meat
  • List of meat substitutes
  • Better Cheddar vegan cheese image
  • Nut Mylk Base image
  • Almond milk
  • Pea protein
  • An Australian macadamia milk example (not a sponsor!)
  • For those confused by the last part of the title, here’s what malk is.

Dec 20 202012/01/2021

Define ‘Ruminate’

(1) Think deeply about something; (2) chew the cud (Oxford English Dictionary).

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