I’m a massive Apple fan and have been since I was five years old. My aunt recommended strongly to my father that we buy a Mac in 1997, at a time when Apple was only a few months from bankruptcy. Our first Mac was a Power Macintosh 6500, a beige machine inspired by the era prior to Steve Jobs’s return. I loved that computer. I typed stories on it, listened to audio CDs, played CD-ROM games (yay Myst and You Don’t Know Jack) and learnt how to navigate the Web.
Since then, I’ve followed every development in the Mac Universe very eagerly, watching Apple set the standard in every product category that it touches. They’re not always the first to market, but that’s precisely the point. Apple takes existing ideas and combines them to make the simplest package possible. Apple creates products that are designed so beautifully and made so approachable for pros and beginners alike, that every competitor, and I mean *every competitor*, copies them. Look no further than Samsung with the iPhone, or PC makers’ ultrabooks with the MacBook Air.
It is with this zeal that I await the Apple Watch. I look forward to seeing if it will be an enormous success, a dreadful failure or somewhere in between. I predict that it will succeed, but that it will sit in a similar position to the iPad. It is almost impossible to imagine that anything could take off as well as the iPhone (now the greatest business in the history of all business, following Apple’s last quarter). It will sell well, but will probably face the same scepticism that meets the current wearable market. If anyone has the power to change this, it is Apple, just as it did to the tablet market.
Since the Apple Watch was first revealed in September last year, I have been wondering what it’s most useful feature or features could be, or what would matter to me specifically. In my broad reading about the watch, it seems that some people cannot see how it could be useful. They state that it needs a ‘killer app’ to be successful, something that it can do that no other device can.
This is not the point of the Apple Watch, as I see it. I believe that the Apple Watch can be summed up with two words:
customisation + convenience.
The iPad had and still doesn’t have a real ‘killer app’. The iPad is a deliberately expanded iOS device that does all of the same things as an iPhone (except for phone calls). Apple understood that a gap could be filled. People wanted larger displays than what they had on their phones, but wanted something that was more comfortable than a laptop to carry around or nestle with on a lounge. The iPad has been a resounding success, applicable in both work and leisure situations. The Apple Watch will enable people to not only check notifications more easily and control various another devices and accessories, but also be personalised in a way that no other modern, wearable technology has before. That’s what some critics do not understand; it is not about specifications, numbers, unique hardware-enabled features and geeky stuff. These things help, but what truly matters is the marriage of good design and engaging software to create a unique experience for every individual. Apple creates magic with its products by paying attention to these small details. No other company can do this. No other tech company can inspire the same pride in its consumers.
I imagine that my primary uses for the Apple Watch will lie in social media notifications, music playback, glances at weather and other location information, plus a little bit of Siri. With the way that the Australian dollar is going at the moment and the knowledge that the Apple Watch will be starting at $349, let’s hope that I can actually afford it. #firstworldproblems
Apple can make the watch cool for younger people again, many of whom have given up on wearing watches in favour of awkwardly (and somewhat rudely) pulling out their smartphones to check the time. I’ve always loved to wear watches and see the Apple Watch as the first compelling, modern take on the traditional timepiece.
I look forward to seeing how this next device will go on to influence our lives as the Mac, iPod, iPhone and iPad all have. Even the Apple TV, a supposed “hobby” product, has dramatically changed my lounge room space at home and how my family consumes content.
Apple’s influence is mammoth and there is plenty more to come.