PhD in Progress: Podcasting and Media Ecology
Since July 2019, I have re-entered the academic world, enrolling in a part-time Doctor of Philosophy at the University of Wollongong (UOW). Based in the Faculty of Law, Humanities and the Arts, I will be working—for no more than six years, hopefully—with two fantastic supervisors on a research project about podcasting and its place (as a platform and medium) within the ‘metadiscipline’ of media ecology. I’m aiming to share regular updates in the form of a PhD study journal, which is accessible in my archive.
Honours (2013): Branding and Fandom
As a part of my final year of communication and media studies at UOW, I submitted a first-class (HD) honours thesis with the title ‘It Just Works’: Rethinking Apple Brand Fandom.
Based on media studies literature by academics such as Henry Jenkins and Matt Hills, the text explores the world of Apple fandom and what it means to be a brand fan. Featuring in-depth interviews with brand fans, each of their personal experiences are shared and analysed using the method of narrative enquiry. My aim was to show how the marketing discipline could uncover more detailed information about customer experience by using qualitative research methods, rather than focusing purely on quantification and measurability.
Instead of letting it sit dormant on a drive, I have decided to make it freely available on Apple Books. It’s interesting (and somewhat amusing) to see what has and hasn’t changed in the tech world since that time.