How do naming and branding decisions affect people’s willingness to adopt food substitutes?
Links and Show Notes
- Beyond Meat
- List of meat substitutes
- Better Cheddar vegan cheese image
- Nut Mylk Base image
- Almond milk
- Pea protein
- An Australian macadamia milk example (not a sponsor!)
- For those confused by the last part of the title, here’s what malk is.